Insurance That Speaks To You

client: Acuity insurance

Truth: Acuity Insurance, a lesser-know yet large company in Sheboygan, Wisconsin, wanted to break through the typical insurance-               ad market with a voice and visual identity they could own. 

Truth: The "typical" insurance ads they were referring included Progressive Insurance, AKA half my life's work.

Lie:     I drew these.

AD: Grant Simpson