Truth: With less than two weeks, my partner and I were asked to come up with a Times Square takeover for our client SolarCity.
Truth: With a little sweat and a lot of research, we came up with "Self-Aware Times Square", a campaign that brought light to the fact of just how much energy Times Square sucks up.
Lie: Elon Musk believes in advertising.
We extended the campaign "Harness the sun" through social media, creating a blog where onlookers could find more relevant, interesting energy facts.
For this aspect of the campaign, instead of self-aware facts about Times Square, we served up self-aware facts about the Internet. Who knew it sucked up so much energy? #TheMoreYouKnow