Know Your Water

client: PUR

Truth: Our nation's water infrastructure is in bad shape. 


Truth: For a lot of people, finding information on their individual tap water is hard, sometimes impossible to find.

Lie:     Creating this one-of-a-kind website for PUR water filters – which takes users on an interactive journey with their water so they can find out exactly what they're drinking – didn't require any overtime, research, legal battles, fights with the design vendor OR tears.

Check out what's hiding in your water: 


AD: Jamie Malnati