Ra The Egyptian Sun god

client: SolarCity


Truth: Ra is an Egyptian Sun God.


Truth: He's an award-winning, solar-power-selling birdman.


Lie:     Elon Musk was a big fan of this campaign.   

CDs: Josh Kahn; Nate Donabed

AD: Abby Gross

tl;dw- In order to stand apart from other solar companies, we utilized an eye-grabbing, half-bird, half-man sun god to convert natural-resource-using mortals into solar believers. To say the least, he did a damn good job.

Myth busting

ra disapproves of this bird-brained assumption. We install solar panels at no upfront costs.

Blasphemy! Unlike Ra’s rippling torso, solar panels rarely require maintenance.
Bird-god tweets