Ra The Egyptian Sun god
client: SolarCity
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Truth: Ra is an Egyptian Sun God.
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Truth: He's an award-winning, solar-power-selling birdman.
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Lie: Elon Musk was a big fan of this campaign.
CDs: Josh Kahn; Nate Donabed
AD: Abby Gross
tl;dw- In order to stand apart from other solar companies, we utilized an eye-grabbing, half-bird, half-man sun god to convert natural-resource-using mortals into solar believers. To say the least, he did a damn good job.
Myth busting
ra disapproves of this bird-brained assumption. We install solar panels at no upfront costs.
Blasphemy! Unlike Ra’s rippling torso, solar panels rarely require maintenance.
Bird-god tweets
