Yuengling TV

client: D.g. yuengling and son

Truth: Yuengling – the oldest brewery in America – has been brewing beer since 1829.

Truth: As a beer long known for their rich history and unique taste, they wanted to switch gears from being known as the oldest brewery, to the boldest.  

Lie:     9/10 expense report approvers agree, to really be able to sell a product you have to of used it at least 100 times.

"take flight" :30

"The edge" :30

"around a yuengling" :30

AD: Grant Simpson

"Golden Hour" :30

AD: Tom Glass Jr.