Brief: Help Sandals drive bookings for the month of May.

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Answer: Position Sandals as the perfect gift for mom this Mother's Day – because we uncovered that the #1 gift moms are asking for is a nap – and where better to take one, than on a Caribbean beach?

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Results: The Mom Nap. The first-ever nap amenity made exclusively for moms, launched at four Sandals Resorts on Mother's Day Weekend.

• ​Little Black Book

• AdAge

• Media Post

• Travel and World Tour​