A creative writer with a focus on
strategic insights, cultural trends, and saving cats.
 

Brief: Capture the joy of gifting donuts during the holidays. And sling lots of Dunkin' Dozens.

​

Answer: What better way to capture the joy of getting a donut than by literally shooting the campaign from the POV of the box? Paired with an original score "Everybody Loves a Donut," we created a timeless holiday campaign that turned into one of Dunkin's most successful to date. 

​

Results:

• 6th highest average weekly sales on record.

• Positive traffic every week in holiday window.

• Highest performing advertisement for Dunkin' across likability, "product I want" and relatability.

• Increase of 21 donuts sold per store, per day.

• They loved it so much, they ran it back the next year.

​

Bronze Clio

​Radio Mercury Shortlist

Chicago Addy

Ad Age

LBB

The Drum