~Two truths and a lie~
Naan is traditionally served with Indian food. But it is so ridiculously good, it's criminal not eating it with everything.
My partner and I came up with the campaign "Be a Naanconformist," where we call on the world to break free from tired traditions, swap in naan for boring bread, and resist their basic food instincts.
I haven't gained any weight since working on the account.